Imagine having a personal assistant who works tirelessly to help you grow your business, connect with your customers, and increase your sales without needing time off to sleep!
Well, that's exactly what email marketing can do for your business and often at a cheaper rate than hiring a real personal assistant.
What does email Marketing Do For You?
Connect with Your Customers
Just like a personal assistant, email marketing allows you to stay in touch with your customers on a regular basis.
With email marketing, you can send targeted messages to your subscribers, keeping them informed about new products, sales, and promotions automatically.
This helps to build a relationship with your customers, making them more likely to return to your website and make a purchase.
If you can capture your subscribers birthday, you can then send them a free gift or discount coupon on their birthday to really connect with them.
Another alternative is to use their subscription date and send them a special offer on their one year anniversary and every anniversary going forward.
The more regularly you keep in contact with your subscribers the more they will learn to like, know and trust you.
A weekly newsletter is a great way to regularly keep in touch with your email list.
Increase Your Sales
A personal assistant can help you increase your productivity, and email marketing can help increase your sales.
With email marketing, you can send targeted messages to customers who have shown interest in a specific product or category, encouraging them to make a purchase.
And with the ability to automate email sequences, email marketing can help you close more sales, even while you're away from your business.
One of the best automations to do this with is the abandoned cart automation.
This is where a potential customer puts something in their cart and then leaves before checking out.
Another is if they visit a certain page on your website and it triggers an email going out to give them more information on the subject and encourage them to buy.
There are literally hundreds of automations you could set up that can increase your sales and if you stick around here you'll soon get to know them all!
Save Time and Effort
Just like having a personal assistant, email marketing can save you time and effort.
With email marketing, you can automate your messages, so you don't have to manually send them each time.
This means you can focus on other important tasks, like growing your business and serving your customers.
Yes, setting up these automations does take time, however once you've set them up you should only have to check on them monthly to see their performance and edit as required.
These are the must-have automations that will make you feel like your email marketing really is like having a personal assistant working for you 24/7.
- Welcome Automation (to welcome new subscribers)
- Abandoned Cart Automation (to chase up lost sales)
- Re-engagement Automation (to get people opening your emails)
- Survey Automation (to learn more about your subscribers)
- Upsell Automation (to sell the next useful product/service to your subscriber)
Once you start with automations you'll get hooked!
Start small and add automations as you go along and watch your sales increase!