How to Clean Your Email List and Increase Your ROI

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In the vast cosmos of email marketing, your email list is like a constellation of stars.

Each subscriber is a bright point of potential, a chance to share your message, your wisdom, and your offerings.

But just like in the celestial sphere, sometimes stars fade.

They lose their glow, their engagement, and it's our job as cosmic communicators to notice.

Welcome, fellow spiritual entrepreneurs, to our journey today: a deep dive into the art and science of cleaning your email list.

Now, you might be thinking, "Cleaning my email list? Isn't that a bit... mundane for a spiritual journey?"

Ah, but that's where the magic lies!

In the practical, in the everyday, in the seemingly mundane.

Just as we clear our energy fields to allow for new growth and transformation, so too must we clear our email lists.

It's about making space for engagement, for connection, for the vibrant exchange of ideas and offerings. It's about nurturing the stars in our constellation that shine the brightest and saying a loving farewell to those that have dimmed.

So, why is this celestial housekeeping important?

Well, a clean email list can skyrocket your open rates, click-through rates, and overall ROI.

It's like aligning yourself with the most auspicious astrological conditions for success!

Plus, with the right tools and knowledge, you can even automate this process, giving you more time to focus on creating and sharing your unique gifts with the world.

So, grab your telescopes (or should I say, keyboards?), and let's embark on this journey to explore the universe of email list cleaning and how it can illuminate your path to increased engagement and profits.

Let's make our email marketing strategy not just practical, but practically out of this world (feel free to groan at this!)

The Importance of Cleaning Your Email List

In the grand dance of the cosmos, everything moves in cycles.

The moon waxes and wanes, the seasons change, and even our own energy ebbs and flows.

Just as we regularly cleanse our crystals and clear our chakras, so too must we regularly clean our email lists.

But why, you might ask, is this celestial chore so crucial? Well, let's break it down.

1. Improved Open Rates

Open rate is the percentage of subscribers who open your emails.

It's like the number of stargazers who look up and marvel when you send a shooting star across the sky.

When your email list is cluttered with inactive or unengaged subscribers, your open rate can plummet.

It's like sending your beautiful shooting stars into a cloudy sky - very few people can see them! 

By cleaning your email list, you ensure that your emails (your shooting stars) are reaching those who are most likely to look up and engage - to open your emails and take in your message.

2. Increased Click-Through Rates

Click-through rate (CTR) is the percentage of subscribers who not only open your emails but also click on the links within them.

These are your most engaged stargazers, the ones who see your shooting star and wish to know more.

They want to explore the cosmos with you!

When you clean your email list, you're focusing your energy on these engaged subscribers, which can lead to an increase in your CTR.

3. Enhanced ROI

ROI, or Return on Investment, is the benefit you receive from your email marketing efforts compared to the cost.

In our cosmic analogy, it's the wishes granted, the insights gained, the connections made from your shooting stars.

A clean email list means you're investing your energy (and your marketing budget) into the subscribers who are most likely to engage with your content and offerings.

This can significantly enhance your ROI, making your email marketing efforts more effective and profitable.

Now, you might be wondering, "How do I keep track of all these metrics?"

Well, I have just the tool for you.

I've created a Google Spreadsheet tracker that you can use to monitor your open rates, click-through rates, and ROI.

Email Marketing Tracker Spreadsheet

It's like your personal cosmic dashboard, helping you navigate your email marketing journey with ease and clarity.

You can access this tracker by clicking the graphic above, making it a valuable resource for your celestial email marketing journey.

So, as you can see, cleaning your email list is not just a mundane task.

It's a vital part of your email marketing strategy, a way to align yourself with the most auspicious conditions for success.

It's about making space for engagement, for connection, for the vibrant exchange of ideas and offerings.

So, let's continue our journey and explore how to clean your email list effectively.

Signs That You Need to Clean Your Email List

Just as the universe sends us signs and synchronicities, your email list too will give you signals when it's time for a cleanse.

It's all about tuning in and understanding what these signs mean.

So, what are these celestial signals that your email list needs cleaning?

Let's explore:

1. Low Open Rates

If your open rates are lower than the industry average or have been declining over time, this could be a sign that your email list needs cleaning.

Remember, open rate is the percentage of subscribers who open your emails.

It's like the number of stargazers who look up when you send a shooting star across the sky.

If fewer people are looking up, it might be time to clear the clouds and clean your list.

2. High Bounce Rates

Bounce rate refers to the percentage of your emails that are not successfully delivered.

There are two types of bounces: hard bounces, which occur when the email address is invalid or doesn't exist, and soft bounces, which occur when the email inbox is full or the server is down.

If you're noticing a high number of bounces, especially hard bounces, it's a clear sign that your email list needs cleaning.

3. Increased Unsubscribes

While it's normal to have some subscribers opt out of your emails, a sudden increase in unsubscribes could indicate that your list needs attention.

It's like a signal from the universe that it's time to reassess and realign.

4. Low Engagement

If you're noticing low click-through rates, few replies or shares, or generally low engagement with your emails, this could be a sign that your list needs cleaning.

Remember, your email list is a constellation of stars, and each star should be vibrant and engaged.

5. Spam Complaints

If you're receiving spam complaints, it's a serious sign that you need to clean your list.

It's like a cosmic red alert, signaling that it's time to reassess your email marketing practices and ensure you're only sending emails to those who truly want to receive them.

So, keep an eye out for these signs.

And remember, cleaning your email list is not a one-time event, but a regular part of your email marketing journey.

It's about maintaining the vibrancy of your constellation, ensuring each star can shine its brightest.

How to Clean Your Email List: A Step-by-Step Guide

Just as we follow the moon's phases or the planets' retrogrades, cleaning your email list also has its own cosmic rhythm.

It's a process, a journey, and I'm here to guide you through it.

So, let's embark on this celestial choreography, step by step:

Step 1: Identify Inactive Subscribers

The first step in cleaning your email list is to identify your inactive subscribers.

These are the stars in your constellation that have dimmed, the subscribers who haven't opened or clicked on your emails in a while.

The exact time frame can vary, but a common practice is to consider subscribers inactive if they haven't engaged with your emails in the last 6 months.

Step 2: Send a Re-engagement Email

Once you've identified your inactive subscribers, it's time to send a re-engagement email.

This is like a cosmic invitation, a call to the stars to reignite their glow.

Your re-engagement email could include a special offer, a personal note, or a reminder of the value your emails provide.

The goal is to remind your subscribers why they signed up in the first place and encourage them to engage with your emails again.

Remember, they haven't opened an email in 6 months so the headline you use has to be impactful.

Step 3: Remove or Segment Subscribers Who Don't Re-engage

After sending your re-engagement email, give your subscribers some time to respond.

If they still don't engage, it's time to make a decision.

You can either remove these subscribers from your list or segment them into a separate list for less frequent emailing.

Remember, it's about quality, not quantity.

It's better to have a smaller list of engaged subscribers than a larger list of subscribers who don't interact with your emails.

Personally, I delete those subscribers because there is no point paying for unengaged contacts.

They can always resubscribe at a later date if they wish to do so.

Step 4: Regularly Check for and Remove Hard Bounces

Hard bounces occur when an email is sent to an invalid, closed, or non-existent email address.

These are like black holes in your constellation, absorbing your emails but offering no engagement in return.

Most email marketing services automatically remove hard bounces from your list.

However, it's a good practice to regularly check for and remove any hard bounces that may have been missed.

Step 5: Monitor Your Email Analytics for Signs That You Need to Clean Your List

Just as we watch the night sky for celestial signs and synchronicities, keep an eye on your email analytics for signs that you need to clean your list.

Are your open rates declining?

Are your bounce rates increasing?

These could be signals from the universe (or your email marketing service) that it's time for a cleanse.

Remember, cleaning your email list is a journey, not a destination.

It's a regular part of your email marketing strategy, a cosmic choreography that helps keep your constellation vibrant and your engagement high.

So, embrace this process, and watch as your email marketing efforts shine brighter than ever before.

It's better to have 100 active subscribers than 10,000 inactive ones.

Don't fall for the vanity matrix of having a large list when most of them are inactive.

Now a large list of active subscribers is a different matter altogether!

Setting Up Automations for Email List Cleaning

In the grand tapestry of the cosmos, there's a rhythm, a flow, a divine automation that keeps everything moving in harmony.

The sun rises, the moon sets, the stars twirl in their celestial dance.

And just as the universe has its automations, so too can your email list.

Automating the process of cleaning your email list is like setting your email marketing on cosmic cruise control.

It's about leveraging the power of technology to keep your list vibrant and engaged, even when you're busy creating content, serving your clients, or simply taking a moment to gaze at the stars.

So, how do you set up these automations?

Let's have some fun and explore:

Step 1: Identify Inactive Subscribers

Most email marketing services, like ActiveCampaign, allow you to set up automations that identify inactive subscribers using tags.

You can define what "inactive" means to you (for example, a subscriber who hasn't opened an email in 6 months), and the automation will keep track of these subscribers for you.

The more often you email your list the shorter the grace period before starting your re-engagement campaign should be.

Step 2: Send a Re-engagement Email

Once your automation has identified an inactive subscriber, it can automatically send a re-engagement email.

This is your cosmic call to action, your invitation for these subscribers to rejoin your celestial dance.

Remember to write a 'cannot be ignored' headline.

Ask for inner guidance and inspiration if you are unsure what to write.

Step 3: Remove or Segment Subscribers Who Don't Re-engage

If a subscriber doesn't respond to your re-engagement email, your automation can either remove them from your list or move them to a separate segment for less frequent emailing.

This ensures that your emails are only being sent to those who are truly interested and engaged.

However, be aware you are still paying for those contacts being on your list.

I'd export their details via csv file and then delete them.

Step 4: Regularly Check for and Remove Hard Bounces

Automations can also help you manage hard bounces.

They can automatically remove these email addresses from your list, ensuring that your emails are only being sent to valid, active email addresses.

The Benefits of Automating Your Email List Cleaning

Automating your email list cleaning has many benefits.

It saves you time, reduces the risk of human error, and ensures that your list is always as clean and engaged as possible.

It's like having a celestial assistant, a cosmic helper who keeps your constellation vibrant while you focus on sharing your unique gifts with the world.

So, I invite you to explore the power of automation and hopefully you will love it as much as I do! 

Set up your email list cleaning automations, and watch as your email marketing becomes more efficient, more effective, and more aligned with the cosmic flow.

And so, our cosmic journey through the universe of email list cleaning comes to an end.

But remember, this is not the end of your journey.

It's merely the beginning.

Just as the stars continue their celestial dance long after we've stopped watching, so too does your email list continue to evolve.

It's a living, breathing entity, a constellation of subscribers that needs your care and attention.

So, I encourage you to take the insights from this guide and start cleaning your email list today.

Embrace this process, this cosmic choreography, and watch as your email marketing efforts shine brighter than ever before.

Remember, a clean email list can skyrocket your open rates, click-through rates, and overall ROI.

It's like aligning yourself with the most auspicious astrological conditions for success.

Plus, with the right tools and knowledge, you can even automate this process, giving you more time to focus on creating and sharing your unique gifts with the world.

So, grab your telescope (or should I say, keyboard?), and embark on this journey to clean your email list, increase engagement and profits, and make your email marketing an engaged experience.


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