A tripwire is a low-cost product or service that you offer to your customers as an incentive to buy something else. It's essentially a way to "lock in" your customer by getting them to make a small purchase first. Once they've made the initial purchase, you can then offer them more expensive products and services. Tripwires are a great idea because they allow you to increase your average sale price and boost your profits!
In this blog post, we will discuss how to make a tripwire and why it's such an effective marketing strategy.
Identify Your Tripwire
Creating a tripwire is actually quite simple. First, you need to identify a low-cost product or service that you can offer as an incentive to buy something else. This could be a digital product like an eBook, checklist or template, a physical product like a t-shirt, or even a service like a one-time consultation.
What Makes a Great Tripwire?
Your goal should be to create an offer that is too good for your customers to pass up! It should also solve an immediate problem and give a quick solution.
Create a Digital Tripwire
Unless I am using a Google Spreadsheet for my tripwire or even as a lead magnet, my software of choice to create tripwires is CANVA. Even with the permanently free account you can easily create a well-designed checklist, planner or report and download it for use as your tripwire.
Canva templates are another popular tripwire option that are really simple to create.
Get your free Canva account here.
Create A Tripwire Sales Page
Once you've identified your tripwire product or service, the next step is to create a sales page for it. This sales page should include all of the necessary information about your tripwire offer, including how much it costs and what customers will get when they purchase it.
Promote Your Tripwire
Once you've created your sales page, the next step is to promote it. You can promote your tripwire offer through social media, email marketing, or even by running ads. The important thing is to get the word out about your offer and to make it as easy as possible for customers to take advantage of it.
There you have it! Now you know how to create a tripwire and why it's such an effective marketing strategy. If you're looking for a way to increase your average sale price and boost your profits, then a tripwire may be right for you. So what are you waiting for?
Get started today!
