A tripwire is a low-ticket offer designed to convert browsers into buyers - fast. Here’s how to create one that feels authentic, not salesy.
If you're a woman entrepreneur building a purpose-driven brand, you've likely asked yourself:
"How do I start earning before I have a full offer suite?"
The answer? A tripwire - your first paid offer that's designed to build trust, activate small yeses, and start your revenue flow without pressure or burnout.
Let’s walk through exactly how to create a tripwire that feels aligned and converts.
What Is a Tripwire?
A tripwire is a low-cost digital product, typically priced between £5 and £27, that your audience sees immediately after opting in for a freebie or joining your email list.
Think of it as a small but powerful offer - an entry point into your world that invites your dream clients to say yes with ease.
Why Tripwires Work
Psychologically: They leverage what's called the "yes ladder." Once someone makes a small commitment, they're more likely to keep saying yes - especially if the value is clear.
Strategically: Tripwires help you increase your revenue-per-lead and fund your list growth - without relying on ads or high-pressure sales.
Energetically: Offering a paid product affirms your value, both to your audience and to yourself. It’s a line in the sand that says, "My work is worth investing in."
What Makes a Tripwire Irresistible?
Not every low-ticket offer qualifies as a true tripwire. To be effective, it needs to meet three criteria:
1. Solve One Clear, Immediate Problem
Your tripwire should offer a quick win - not a full transformation. It needs to meet your audience exactly where they are, right after downloading your freebie or joining your list.
2. Feel Like a No-Brainer
When someone sees your tripwire, their reaction should be: "Wait this is only £9?" It should be high in value and low in perceived risk.
3. Lead Naturally to Your Next Offer
A great tripwire doesn’t sit in isolation. It should connect logically to the next step in your business ecosystem - whether that’s a course, membership, or coaching offer.
Tripwire Ideas for Women Entrepreneurs
Your tripwire should feel easy to create, quick to deliver, and meaningful to your audience. Here’s a variety of low-cost, high-value digital product formats to consider:
- A beautifully designed PDF guide or checklist that solves a specific problem
- A short audio or series
- A mini email course delivered over 3 to 5 days
- A bundle of templates your audience can customise
- A journaling prompt series with reflection exercises
- A short video tutorial or behind-the-scenes training
- A digital workbook with exercises and actionable steps
- An editable planner or tracker
- A swipe file or script collection (e.g., sales page copy, launch emails)
- A quiz result deep-dive guide or bonus module for an existing freebie
- A challenge starter kit with tools to support a 3-day or 5-day experience
- A mini resource vault (e.g., tech tools list, brand kit, launch calendar)
Tools to Build Your Tripwire (No Tech Overwhelm Needed)
You don’t need to hire a team or learn to code. You can build your tripwire this weekend using tools you likely already know.
Canva
Use the free version of Canva to design beautiful checklists, planners, and PDFs. It’s fast, intuitive, and perfect for tripwire-ready products.
Airtable or Google Sheets
Both are great for creating editable templates, goal-setting planners, or digital business trackers. Best of all Airtable has a free version and Google Sheets is always free!
MemberVault
A brilliant platform for hosting and delivering your tripwire automatically. Once it's set up, you don’t need to touch it again. I use Membervault for all my paid digital products and courses.
MailerLite
With simple automation features, MailerLite lets you show your tripwire immediately after someone downloads a freebie or you can use it to deliver an email course tripwire.
How to Create a Simple, Magnetic Tripwire Sales Page
You don’t need a long, fancy sales funnel. A short, focused landing page is often more effective.
What to Include on Your Tripwire Page
- A clear, emotionally resonant headline
- Two or three bullet points about what the offer helps them achieve
- A preview of the product (use Canva mockups)
- A clear price point (anything between £5 to £17 or $7 to $27 is ideal)
- A single, easy-to-click “Buy Now” button
You can build this using your website builder, Mailerlite or directly in MemberVault.
Where to Promote Your Tripwire
Once it's live, don’t just sit back - let it do the work across your ecosystem.
- Add it to the thank-you page after someone opts in to your freebie
- Include it in your welcome email sequence
- Create 3 to 5 Pinterest pins that lead to it (use keyword-rich descriptions)
- Share it weekly in your Instagram stories and link-in-bio tools like Publer
- Mention it in relevant blog posts as an in-text or sidebar CTA
Quick Tripwire Planning Exercise
Open your journal and take five minutes to answer these questions:
- What’s one specific pain your audience is facing right now?
- What small win can you help them achieve in under 30 minutes?
- What format do you enjoy creating - audio, video, PDF, templates?
- What lead magnet could naturally lead into this tripwire?
- What paid offer could come after?
- What do I regularly use myself (templates, tracking etc) that would benefit my audience?
This becomes your micro-funnel - freebie, tripwire, deeper offer.
Tripwire FAQ
Can a tripwire be a discounted version of an existing product?
Yes, although it doesn’t have to be discounted - it can also be a standalone offer created specifically for that first “yes.” However, it should feel like a great deal in value. You can also repurpose part of a larger product, but it’s not required.
How much should I charge for a tripwire?
Most tripwires are priced between £5–£27. The sweet spot is something that feels like a no-brainer—often around £7, £9, or £17 depending on the depth of value. You should test for the optimum price over time.
Can I use my lead magnet as my tripwire?
Your lead magnet should stay free. But you can absolutely create a companion tripwire that enhances the lead magnet - like a workbook, bonus module, or deeper training.
Should I put a time limit or urgency on my tripwire?
You can, but it’s optional. Some creators use limited-time pricing to encourage quick action. Others keep it evergreen. Choose what aligns with your brand energy.
Do I need a full funnel before launching a tripwire?
No. A tripwire is actually a great way to start monetising before you’ve built your full funnel. It’s your first step in testing offers and creating cash flow while growing your li
Before You Go: Your Tripwire Is More Than a Product
It’s your invitation into a deeper journey with your audience. Done well, a tripwire creates consistent income, builds brand trust, and gives your audience a quick, meaningful win.
And the best part? You can build it in a single weekend (or less) - with no budget and no burnout.
Want a real-life example?
Explore the Neville Goddard 5 Lessons Bundle it was my first tripwire at only £6/$8.
Ready to launch your own?
Tag @LesleyJChristie when it goes live. I’d love to celebrate with you.
Updated June 2025 for clarity, new tools, and relevance.
Some of the links above are affiliate links, which means I may earn a small commission if you choose to purchase - at no extra cost to you. I only recommend tools I truly love and use myself.