Most businesses nowadays have a website whether they are fully online, bricks and mortar or a mixture of both.
However, simply having a website is not enough.
Many miss multiple opportunities to get more out of their website and instead settle for what is no more than an expensive business card.
Yes, it can bring you in sales however you need to make sure that your website is designed to convert visitors into customers and generate sales around the clock.
And it's easier than you think it is.
Here's how to create a 24/7 sales machine with your WordPress website.
Optimize Your Website for Conversions
The first step in creating a 24/7 sales machine is to optimize your website for conversions.
This means that you need to make sure that your website is designed to encourage visitors to take a specific action, such as making a purchase, clicking a link or joining your mailing list.
There are several ways to optimize your website for conversions, including:
- Creating a clear and compelling value proposition: Your value proposition is the unique benefit that your product or service provides to your customers. It should be clear, concise, and prominently displayed on your homepage. What makes you different and who do you serve?
- Designing a user-friendly layout: Your website's layout should be easy to navigate and provide a seamless user experience. This includes using a clear and consistent design, providing easy access to important information, and using clear calls to action. Direct your visitor in as few as clicks as possible to find what they are looking for.
- Using social proof: Social proof is a proven psychological method where people are more likely to take a specific action if they see others doing the same. You can use social proof on your website by displaying customer testimonials, displaying the number of people who have purchased your product or service, and showing off any awards or accolades you've received. Start asking for testimonials, screenshot them from your social profiles.
Optimize Your Website for Search Engines
In order for your 24/7 sales machine to generate sales around the clock, it needs to be easily found by your target audience. This means that you need to optimize your website for search engines. Search engine optimization (SEO) is the process of improving the visibility of your website in search engine results pages (SERPs) in order to drive more traffic to your website. There are several ways to optimize your website for search engines, including:
- Keyword research: Keyword research is the process of identifying the keywords and phrases that your target audience is searching for. Once you know what keywords and phrases to target, you can optimize your website's content and meta tags to include them.
- Creating high-quality content: High-quality content is one of the most important factors in SEO. This means that you need to create content that is informative, engaging, and useful for your target audience. Additionally, you should also aim to create content that is shareable and linkable, as this can help increase your website's visibility.
- Building backlinks: Backlinks are links from other websites that point to your website. The more high-quality backlinks your website has, the higher it will rank in search engine results. You can build backlinks by creating high-quality content, guest blogging, and participating in online communities.
Use Marketing Automation to Generate Sales Around the Clock
Once your website is optimized for conversions and search engines, you can use marketing automation to generate sales around the clock. Marketing automation is the use of software to automate repetitive marketing tasks, such as email marketing, social media marketing, and lead nurturing. There are several ways to use marketing automation to generate sales around the clock, including:
- Email marketing: Email marketing is the process of sending promotional emails to a list of subscribers. You can use email marketing to nurture leads, promote new products or services, and generate sales around the clock.
- Social media marketing: Social media platforms like Facebook, Twitter, and Instagram, can be used to promote your products or services, as well as engage with your audience. By scheduling posts in advance, you can make sure that your social media profiles remain active even when you are not able to actively engage with them.
- Lead nurturing: Lead nurturing is the process of building relationships with potential customers. By sending targeted and personalized content to leads, you can keep them engaged with your brand and guide them through the buying process.
Creating a 24/7 sales machine with your WordPress website requires a combination of optimization for conversions, search engines, and marketing automation. By following the steps outlined above, you can create a website that generates sales around the clock and helps your business grow.