Why You Need a Resources Page (and How to Make it Work For You)

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Have you ever found yourself wondering what tools other business owners use to build their websites, sell their products, or streamline their daily operations?

You’re not alone!

In fact, your potential clients, customers, and even competitors are likely just as curious about what YOU use to run your business.

This is where a Resources Page (or a Toolkit Page) comes in. Think of it as a helpful hub where you share the tried-and-tested tools that help you run your business successfully.

But here’s the real magic—it’s not just a convenience for your audience, it’s also an opportunity to generate passive income through affiliate links.

What is a Resources Page, and Why Does Your Business Need One?

A Resources Page is a dedicated section of your website where you showcase and recommend tools, software, courses, or services you use and trust.

This page provides real value by:

  • Saving visitors time by pointing them to reliable solutions
  • Answering common questions before they have to ask
  • Building your credibility as a trusted expert
  • Creating an additional revenue stream through affiliate commissions

Now, before you get too excited, let’s set realistic expectations. A Resources Page won’t make you rich overnight, but over time, it can become a steady, low-effort income stream. Imagine waking up to find someone clicked on one of your links, signed up for a tool you recommended, and you’ve just made money—without lifting a finger.

Many affiliate programs also reward buyers with bonuses like extended free trials, special discounts, or exclusive perks. So not only do you earn money, but you’re also helping your audience get extra value—a win-win for everyone.

How a Resources Page Helps Your Audience

1. Saves Time, Energy, and Frustration

Most entrepreneurs have wasted hours testing different tools, only to find that something essential is missing. It’s frustrating and time-consuming. A well-curated Resources Page helps visitors bypass the trial-and-error phase by pointing them to proven solutions.

Think about a new entrepreneur looking for an email marketing tool. Instead of spending hours comparing options, they come across your Resources Page and find your top recommendation—problem solved in minutes.

2. Pre-Empts Common Questions

If you’ve ever been asked:

  • “What tool do you use for email marketing?”
  • “How did you set up your sales page?”
  • “Where did you get that template?”

Then a Resources Page is the perfect way to answer these questions before they even arise.

By listing all your go-to tools in one place, you create a self-service resource that provides instant answers—saving time for both you and your audience.

You can even take it a step further by creating:

  • A guide on how to use a particular tool
  • A video tutorial walking them through the setup
  • A mini-course with step-by-step instructions

Each of these options can also be monetised, adding another income stream to your business.

3. Positions You as a Trusted Authority

When you share what works for you, people listen. Your audience is far more likely to trust your personal experience than a random article they found online.

Recommending tools isn’t just about making commissions—it’s about building trust. People buy from those they trust, and if you only recommend tools you personally use and believe in, they’ll start seeing you as a reliable source of information.

For example, if you’re a social media manager and you recommend a scheduling tool that’s been a game-changer for you, your audience will trust that advice far more than if they stumbled across the tool with no context.

How to Set Up a Profitable Resources Page

If you’re ready to create your own Resources Page, here’s a step-by-step guide to getting started.

1. Make a List of Tools You Actually Use

Start by listing out the tools, software, and services you personally use and love. Include categories like:

  • Website hosting and design
  • Email marketing and automation
  • Social media management
  • Productivity and workflow tools
  • Digital course platforms
  • Business management tools

2. Sign Up for Affiliate Programs

Many tools and software platforms offer affiliate programs, which allow you to earn a commission when someone signs up through your link.

A quick Google search using phrases like “[tool name] affiliate program” will usually lead you to the signup page. Once approved, you’ll receive a unique link to share.

3. Organise Your Resources Clearly

A cluttered page is overwhelming. Instead of listing everything in one long block of text, break it up into categories to make navigation easier.

For example, you might organise your Resources Page like this:

  • Website Tools: Hosting, domains, WordPress themes
  • Marketing Tools: Email providers, social media schedulers
  • Productivity Tools: Project management apps, note-taking software

4. Add Personal Insights and Honest Reviews

Avoid simply listing tools without any explanation. Instead, take the time to explain why you recommend each one.

  • How has this tool helped your business?
  • What problem does it solve?
  • Are there any downsides?

Your audience will appreciate your honesty, and this transparency will make them far more likely to trust your recommendations.

Bonus Strategy: Turn Your Resources Page Into a Lead Magnet

Want to take things a step further? Offer a downloadable PDF version of your Resources Page in exchange for an email address.

This way, visitors who aren’t quite ready to commit can save it for later—while you grow your email list in the process.

Some ideas for lead magnets include:

  • “The Ultimate Business Toolkit: My Must-Have Tools for Success”
  • “10 Tools I Wish I’d Known About Sooner”

Not only does this provide value upfront, but it also allows you to nurture your audience with future emails and offers.

The Golden Rule: Protect Your Reputation

Your reputation is everything. If you recommend low-quality products just to make quick commissions, people will lose trust in you—and once trust is lost, it’s hard to regain.

To maintain credibility:

  • Only recommend products you’ve actually used and believe in
  • Disclose when you’re using affiliate links
  • Keep your Resources Page updated with the latest tools and recommendations

Final Thoughts

A well-crafted Resources Page isn’t just a helpful tool—it’s a strategic asset that builds trust, provides value, and creates a hands-free revenue stream for your business.

So why not give it a try? Set up your Resources Page today and start helping your audience while monetising your recommendations.


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