Twenty years in the trenches.

I started my first online business in 2002 as a single parent to three young children - who now have families of their own. That tells you something about how long this journey has taken.

I ran a digital agency for years. I got clients through word of mouth, grew it quietly, and then closed it. Along the way I learned the parts nobody talks about - the scope creep, the partnerships that went wrong, the way clever people can take what you know and cut you out. I learned those lessons expensively.

For the last two years I have gone deep into AI and automation - not as theory, but as something I build and use every day in my own businesses. I have built n8n workflows, automated content pipelines, AI-powered product generators, and Python scripts that handle in hours what used to take weeks. I know what the tools actually do, not just what the demos show.

Alongside that, I spent years trying to understand why capable women with good strategies keep stalling right before things get good. I read everything - Joe Dispenza, James Clear, Brene Brown, the whole personal development shelf. Then I went further back and read the original New Thought writers. Then I trained in CBT, NLP, and somatic bodywork.

Not because I planned to become a therapist. Because I needed to understand what was actually happening when the strategy was not working.

The answer, when it came, changed how I work with everyone.

The block is almost never the strategy. It is the nervous system running due diligence on whether the next version of the business is actually safe. Until that clears, no amount of better tactics will move the needle.

That is what I bring: the business strategy and AI knowledge, and the ability to spot when we need to go deeper - and how to do that quickly and practically, without turning every coaching call into therapy.