Welcome to My Toolkit: The Go-To Business Resources I Use (and Actually Love)
Hey lovely, One of the questions I hear all the time is:
“What tools do you use to run your business?”
So I put everything in one place - this Toolkit is a handpicked list of the exact platforms, apps, and systems I rely on daily to keep things flowing (and, honestly, make business feel fun again).
Every single tool here is something I personally use and genuinely recommend. No fluff. No random affiliate links for the sake of it - just my real-life stack.
These tools cover everything from website hosting and email marketing to productivity hacks and content planning.
Some links are affiliate links, which means I might earn a small commission if you buy through them (at no extra cost to you). And in many cases, you’ll get a perk too—like an extended free trial or a nice little discount. Total win-win.
Go ahead, have a scroll. Peek behind the scenes of how I run things—and feel free to steal anything that makes your life easier.
Heads up: This page is packed with tempting tech goodness—you might just find yourself down a rabbit hole (you’ve been warned!).
Tech & Website Essentials
WPX Hosting
My go-to hosting provider for over 10 years! Super fast, secure, and includes free site migrations. Their customer support is outstanding, and they even have a built-in CDN to keep your site lightning-fast. Check out WPX Hosting
Thrive Themes
My top choice for building conversion-focused websites! Thrive Themes makes it easy to create high-converting landing pages, sales pages, and blog layouts—all without touching code. If you want a drag-and-drop builder with built-in marketing tools, this is it. Explore Thrive Themes
Namecheap
Cheap first-time domain names with free privacy protection included. This is where I get all my domains from because their renewal prices don't break the bank unlike some others! Get your domain
Email Marketing
Mailerlite
My favourite email marketing tool for beginners & pros alike. Great automation & free up to 1,000 subscribers. I swapped to Mailerlite because it integrates with Make.com which allows me to automate more email marketing tasks and it's cheaper than other platforms for similar functionality! Also, when you are just starting out you can use Mailerlite's landing pages to gain subscribers and customers if you integrate with Stripe, without the need of a website! Sign up for Mailerlite
Content Creation & Design
Canva Pro
If you’re not a designer (like me!), this makes creating graphics, PDFs, and social media posts EASY. It has background removal, bulk content creation, video creation and ai capabilities. Try Canva Pro
Creative Fabrica
A GOLDMINE for fonts, graphics, mockups, and print-on-demand designs. If you need a template for ANYTHING or just some inspiration then this is the place to go - just watch for rabbit holes! Check it out here
AI Assistants & Content Creation
ChatGPT
My go-to AI assistant for brainstorming, content creation, and business strategy. Whether it’s writing social media posts, generating ideas, or automating tasks, ChatGPT is an absolute game-changer. Try ChatGPT
Claude
If you love deep, nuanced conversations, Claude is fantastic for generating long-form content and in-depth responses. It’s great for summarising, ideation, and AI-powered research. Check out Claude
Gemini
Google’s AI powerhouse! Excellent for research, data analysis, and generating ideas across multiple formats. If you need an AI that integrates well with Google Docs, this is the one. There is also a free version. Explore Gemini Advanced
AI for Automation & Work Flow
Make
My favourite automation tool. It connects apps and automates workflows, saving me HOURS every week. If you want to build smart, AI-powered systems, Make is a must. Try Make
Airtable
My business HQ. I use Airtable to track EVERYTHING—content, sales, funnels, and more! Try Airtable
AI for Audio & Video
ElevenLabs
AI-powered voice generation for narrations, audiobooks, and video content. If you want realistic AI voices for your content, this tool is incredible. You can even clone your own voice! Check out ElevenLabs.
Mubert
AI-generated royalty-free music for videos, podcasts, and content creation. No more searching for the perfect background track—Mubert creates unique music tailored to your project. Explore Mubert
HeyGen
AI-powered video creation and voice cloning. If you want to create professional videos without being on camera, HeyGen is a game-changer. Try HeyGen
OpusClip
AI tool that automatically turns long videos into short, engaging clips. Perfect for repurposing YouTube content into viral TikToks, Reels, or Shorts. Get Opus Clip here.
AI for Images
Dall.e
AI-generated images for blog posts, branding, and social media. Perfect for creating unique and high-quality graphics in seconds. Get access via ChatGPT Dall.e GPT.
Midjourney
If you want stunning, detailed AI-generated artwork, Midjourney is an absolute must. Perfect for book covers, branding, and creative visuals. Check out Midjourney.
Client Management, Courses & Membership Platforms
Membervault
This is where I host my digital products, courses, and memberships. It’s a fantastic alternative to Kajabi or Teachable, without the hefty price tag. What I love most? It’s built for engagement, not just transactions. You can track how engaged your audience is and offer rewards to boost interaction! If you’re looking for an easy way to sell digital products and build relationships with your audience, MemberVault is a must. Check out MemberVault
Book Like a Boss
My go-to appointment scheduling tool! If you want to effortlessly manage bookings, accept payments, and automate reminders, this is the tool for you. It’s perfect for coaching sessions, consultations, and productised services. Try Book Like a Boss
Social Media Scheduling
Publer
My favourite social media scheduler. Easily schedule posts for Facebook, Instagram, Pinterest & more. Sign up for Publer